There are actually many ways to generate sales leads on your own, which is why you shouldn’t generally turn to buying them. The methods below are tested and proven ways to generate leads that worked for many online companies.
Are testimonials referrals, too? Well, sort of, but in a different way since the referral is coming from someone that they don’t know. The best way to overcome the trust barrier is to have a lot of testimonials to keep building buyer confidence.
For online businesses you can run contests on your site or social media for big ticket prizes or services. Use a short contact form as a means of entry to increase the number of applicants and capture lots of email addresses. Using Facebook as your contest or prize drawing platform is easy, just check out our blog post on the new Facebook guidelines to see how to run a contest on social media.