However, for a welcome email to be really effective it has to incorporate several things and features, all of which can help to not only increase their opening rates, but also to establish a connection between you and your recipient.
Make it Specific and Personalized
Send it Immediately
Always make sure that your mail management system is in excellent condition. There are many email systems out there that work very well, and some of them are quite affordable too. Your online marketing manager should be able to find you an appropriate email system that suits your budget and requirements.
Mind Your Manners
Be sure to consider all possible angles and questions that your welcome email might rouse (gender sensitive, age appropriate, etc.) In addition, you need to make your tone warm and cheerful throughout the letter. Show the recipient that you are genuinely happy that they subscribed and trusted you.
Keep this age old adage in mind when writing your welcome emails: “Write the kind of letter that you yourself would like to receive.”
Opt out option
If you need help with your email marketing campaign, be sure to ask a professional digital marketing firm to help you out. They can help you formulate great welcome emails that get opened and read, as well as help you plan out an effective email marketing strategy that will help boost your exposure and brand.