Incorporating videos in a social media marketing campaign is something that small business owners often dread, for many reasons. Many business owners are put off by
- Expense – professional videos can quickly blow a small marketing budget.
- Shyness – many owners can be shy about going on camera to promote their service
- Preference - traditional modes of advertising and marketing are more comfortable and familiar
- Lack of awareness – unaware of the benefits of using videos in social media marketing
In order to encourage you and other business owners out there, we have compiled some interesting facts about videos and marketing, and hope that they will somehow inspire you to go and explore the power of videos in online marketing.
Millions of Potential Customers
So if you’re wondering where your target customers are, they’re most likely glued to their screen monitors, tablets or smart phones watching YouTube videos.
That is how wide your audience reach can be, if you have a great video of course. And penetration of smartphones and mobile gadgets into the market have only increased the popularity of videos for marketing. 50% of mobile traffic is largely due to video content – a number predicted to increase more in the following years.
Easy Video Creation and Dissemination
Some years ago you can only post and share videos on YouTube. Now, different digital companies have recently released their own programs which allow users to create and upload there videos on the internet. Vine allows you to create a six-second video which you can share on Twitter and Facebook. Instagram, more popular as an instant photo sharing site, has also released its latest offering, the Instagram Video, which allows for longer videos (up to 15 seconds) as compared to Vine.
Around 60% of people shoot videos of themselves and share their experiences through video content, who says that you can’t do the same for your brand or product?
By uploading your videos you instantly get to advertise your brand or product to the whole world for free, this is in contrast with TV and print ads or radio commercials which are pretty expensive and limited by geographic locations.
Think of how wider your audience and bigger your saving will be. Oh, and here’s one more thing, research says that video promotions are about 6 times better compared to print and direct mail advertising. So if you’re wondering whether your email campaign and newsletters are still working, well they probably are, but not for majority of internet users.
Tying It Up
Of course, having a video is not enough. You’ll need to consider several factors if it is going to be an effective part of your social media campaign – there’s the timing of publishing and release, which platform to release it in, and other considerations so that you can effectively draw your target audience, something which a professional online marketing firm can help you do.