Before you are able to send out any emails though, you need people to opt-in to your email list. So what is the best way to increase voluntary opt-ins on your email database?
In order to turn bothersome pop-ups into lead capture magnets, you’ll have to ask your web designer and expert to incorporate of the following in your pop-ups:
- Related content – make sure the pop-up works for that page, don't put ads over unrelated content.
- Don’t damage your viewer experience – don’t have pop-ups appear every time, on every page.
- Functionality – your pop-up needs to function and be easily dismissed, across all platforms, by your guests.
- Simplicity – you only need their email, keep the blanks in the form to an absolute minimum.
Send to Friend Button
Hold a Contest
When readers like your content or your product, they might be willing to leave a comment on your website. In order to make your comments section a lead capture mechanism, you can provide fields or boxes where they need to enter their names and email address or website before they can leave a comment. Be sure to send them a thank you note when they’re done commenting on your website.
When all is said and done, the ultimate strategy for increasing email opt-in rates is by having great content. When visitors love your products and services, or find your website helpful and informative, they will automatically opt-in for your emails. The strategies mentioned above, which an expert online marketing service company can help you with, give your readers plenty of opportunities to sign up for your emails, and thus play a very important role in your email marketing strategy.