Research shows that many people respond to such emails, so it can be a very effective online marketing strategy if done right.
Because of the benefits of an email list, there are many people who have taken to buying email lists because they believe this is a sure fire way to get in touch with potential new clients.
So, should you buy an email list?
The quick answer is no. And frankly, any online marketing expert would tell you that this is never a good idea. Ever. No matter how appealing an idea it may seem.
You’ll Be Marked as Spam
Low Response Rates
Not Your Target Audience
What Now? Build Your Own List
Use white hat SEO methods to drive traffic to your site and persuade the readers to opt-in. This should be easy if you have great content in your website. This is still the best way to build an email list – its legitimate and ethical – values that you would want the recipients of your emails to associate with you and correspond with best practices for email marketing.
There are many great online marketing services companies who can help you build your list by designing a great websites and providing you great content. Get their services and forget about buying an email list. In the end, you’ll be happier because you’ll get better results, plus you have a clear conscience knowing you got to where you are using ethical means.