To help you out, here is a quick overview of one of those acronyms, SEO, what it means, what you should know, and how it relates to your business and website.
SEO stands for Search Engine Optimization, which can be defined as:
The process of creating a site with content that is highly relevant to searchers and search engines alike. SEO consists of technical tasks to help bots crawl and index a site as well as consumer targeted improvements to increase viewer engagement.
Page one of the SERPs (Search Engine Results Pages) is the gold medal of search results, and it is where you want to see your site for all your important terms. Most internet searchers do not go beyond the first page of results, so good SEO is critical for any online business.
Google runs various algorithms to determine which results belong on the first page. These systems are affected by many factors, and although those systems and algorithms change frequently, there are three main factors that are proven to always influence SEO.
Factors Affecting SEO
Google and other search engines are constantly trying to improve the quality of the search results that they deliver. Gone are the days where SEO was entirely about building a site focused on the search engine bots. Today, SEO requires a bot friendly site as well as great content for the viewers.
When thinking about what to write, try to think from the readers’ end. What kind of information are they looking for? How will the information you provide be of use to them? Also, think about how to best convey the information to your readers. Should you use a story-telling approach? Or perhaps use a funny anecdote and keep the mood light? Should the tone be conversational or formal?
Here is a quick list of other tips:
· Catchy Titles – Titles like “5 Reasons Your Business Needs Web Analytics” are great because it indicates that your article can be digested in small, easy to swallow bits.
· Clear and Concise – When writing your content, avoid using too many fancy words just to show you’re an expert. Keep it simple and concise. Many readers just skim and scan for information, rather than read the whole post.
· Short Paragraphs – Long, technical descriptions often don’t fare well; break up your heavy content with bulleted lists.
· Images – remember, a picture says a thousand words.
Using the right keywords in your posts and articles is very important. A consistent keyword strategy is one of the first steps for SEO.
Don’t spam your keywords over and over again, but rather try to use a few on each page, and only when they make sense. Make sure you are avoiding Black Hat SEO practices and instead following search guidelines.
In addition, search engines like Google have made it a point to show search results that have the nearest resemblance to the words that the internet user typed, so when it comes to keywords, you need to think like your readers and find out what they are most likely to type in the search box. For example, don’t say “Usain Bolt top speed” but “How fast is Usain Bolt” because that’s how people search.
Links are words, phrases, or images in a website that direct the user to another site when they are clicked. This is also an important factor to consider, since links is the backbone of SEO
Now what you want is for other website owners to create links from their website to yours. Think of it this way: a link is like a vote, the more links you get, the more votes you have, and the nearer you are to page one.
However, not any website will do. You need to get links from quality websites – the ones that are one page one or two of search results and have established a reputation on the net. Links from a hundred of these authority sites are way better than a links from a thousand low class websites. Avoid link farms!! Make sure you are using white hat SEO practices.
Writing great content with the right keywords and linking strategy can difficult and time consuming, but they are necessary in order to make your online marketing and your business a success. There are many online marketing services companies that can help you with this, so that you can focus on your business. Remember, harnessing the power of the internet can do wonders for your business – so go for it!