If you want to hold your own Instagram contest and increase your business presence on Instagram platform and online, try these tips to help you out.
Create a Separate Account
When creating your business account, try to think about your customers or the audience you want to reach out to. Upload your best company or brand photos in the account. You can of course upload your products or services, but don’t forget to upload photos of people as well. Upload photos of your happy clients or customers, your employees and yourself at work, your newly renovated office space or so on. This helps to add that human element to your brand or business, and that you are actually using Instagram to connect to people instead of just a platform where you display your product. Besides, it’s a social media platform, not a newspaper ad.
Creating Your Goals
Set Up the Contest
You also need to choose a theme for your contest – that is, what kind of photos should your participants take? Should they take selfies while wearing your latest t-shirt creation, or perhaps the most extreme selfies they can make for your bike shop? You need to narrow down your theme in order to avoid being plagued by irrelevant photos. Lastly, you need to choose a prize. Think about what will attract your participants the most – a discount card for your resort hotel, or perhaps round trip tickets courtesy of your travel agency.
There are many ways to promote your contest. Creating a hashtag is one, another is by writing blog posts and emails which you can send to your audience and participants. Don’t forget to make use of other social media platforms like Facebook, Twitter, Pinterest and others to help spread the word about your Instagram contest.