What are PPC ads?
Below, we can see the three kinds of search results. The red box is a premium AdWords position, for ads with the highest Ad Rank that meet certain click through rate and cost-per-click requirements. These are the most coveted positions for ads because they appear above the top search results. It is possible to place ads above your competitor’s organic search result, and many businesses use this leapfrog method to appear in searches for keywords where they don’t rank well. The links in the blue area are ads 4 -11 and appear only on the side or the bottom of a SERP. The gold box contains the organic search results.
- PCC ads can be seen by thousands of potential customers each day
- Easy to budget – many PPC plans can be limited to a certain amount a day. Once you hit your limit, ads will cease until the next period.
- Analytics – with PPC it is very easy to review data and see just how well your ad campaign is working and whether you should invest more in it. There is no more measurable form of marketing ROI available than a Google Analytics and AdWords account.
- Evens the Competition – Big brands got you down? Well, if you are bidding the right price and have a quality ad you can place ads right next to, or above, those big brand names.
Pay-per-click is a strategy that works great for many small businesses marketing online. Organic SEO can take a long time, but you can start using PPC right away to get more traffic and conversions.
If you want to learn more, or want to try a PPC campaign with Google AdWords, check out this great starter’s guide.