Creating a great looking video with the aid of a professional can be quite expensive, and can discourage many small business owners from creating a video ad. This doesn’t have to be the case however. On social media anyone can create and share their business’s ads, videos, and commercials at an incredibly low cost.
So what kinds of videos can your business create and share?
Need a model? Why not do it yourself? Or if you’re camera shy, get an employee to do it for you.
For editing, there are various video editing software tools for sale or even downloadable free. They’re not as expensive and difficult to manipulate as many videographers say they are. Drag, drop, publish, and you’re all done.
Some clients and customers aren't very keen into browsing web pages one after another, or papers and folders when they want to see samples of your work. This can get bothersome and exhausting, and can make them lose interest (unless you’ve got a really, really great portfolio.) So, putting your portfolio on a short (less than 5 minutes) video is a great way to get your clients and customers approval. As mentioned earlier, people are stimulated by visual presentations rather than text – take advantage of this psyche.
Of course, having your video is great, but knowing just when you need to upload and share them with the world is also crucial. That’s why you need have a marketing plan. You can ask the help of a professional online marketing firm to help you in determining when is the best time to share your videos in order to maximum exposure, monitoring and identifying the click through rate and more – things to help make sure that your video marketing doesn't go to waste.