What is a "cookie cutter" site?
There are online marketing service companies that “specialize” in a particular industry. They claim that they have experience in building a particular type of website, possess special resources, and are owner friendly. All of these things are true, but that does not necessarily make them the best choice for you. Often, these companies will squash your carefully branded business into a pre-fabricated website template. You will have the same number of pages, tabs, and inbound links as previous clients of theirs. This business model allows them to crank out sites at a fast pace with minimal work as they collect hosting fees.
What is the negative side to a cookie cutter site?
The problem is, although these sites are easy to use and operate, you don’t deserve a site like a hundred others. You need a site dedicated to your business that shows what makes you unique. Your business, SEO, and online marketing needs are distinct, and don’t deserve to be treated the same as your online neighbor.
Think you might have a cookie cutter site?
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