Prior to this change, all contests and promotions had to be run through a third party app, and using likes and comments as a voting entry mechanism was prohibited and grounds to lose your page. But now businesses can run promotions for free with very few restrictions.
Briefly, the new Facebook Contest Rules are:
- Contests are no longer required to be run within apps
- Promotions may be run on Pages, but NOT on personal timelines
- Comments, messages and likes can now count as votes
There are many great ways for the small business marketer to take advantage of these new rules.
- Brand Exposure - Posts or pages that are liked are more viewable on the news feeds of every promotion participant.
- Participation - The ease of entry for a contest on Facebook just got a lot easier, because now users won’t have to allow permissions for various apps.
- Spontaneity - Slow day? Overstock? Offer an immediate promotion!
- Increase Fans - Make users like your page before entry to increase your reach.
One of the remaining restrictions on Facebook promotions is that, while comments, likes, and messages are encouraged; requests to entrants to tag themselves in pictures they are not actually depicted in is prohibited. Facebook states this is because:
“We want to make sure that people continue to post authentic, high quality content to their Facebook Timelines to stay better connected with the people they care about.”
So it is ok to run a contest to name a new product, but not to request users to “tag yourself” in a photo their likeness is not in.
For example, this is permissible: --->
But asking for people to tag themselves to win a free t-shirt is not.
These new rules made Facebook even more friendly and hopefully your business is already taking advantage of them.
By Bill Hartz, Marketing Writer