The general purpose of this blog will be to educate our readers about various online marketing topics or interests, such as Google Analytics or email marketing strategy. We will cover a variety of topics related to small business and emarketing on a weekly basis, so check back for more or join the mailing list! Today we will discuss emarketing and the importance of blogging.
First off, what is eMarketing?
eMarketing is marketing your company's services or products over the web and is also known as online marketing, internet marketing and many other terms. eMarketing has many different channels to reach potential clients, and will inform more potential clients about your services faster than any other medium, so it is important to get it right. Online marketing spans from SEO to analytics, email marketing to social media and more. If you are a small or new business, how effectively you manage your online marketing strategy can make it or break it. eStyle Marketing can help you and your business with website design and management, SEO, social media, analytics, and more.
What is the importance of blogging?
Beyond just educating and discussing content, blogging itself has several very important benefits to a company. It allows a company to reach interested readers, it's a place where a company can come out as more personable and discuss matters with readers at a personal level. It is also a good way to release news to those interested in the company. Lastly, it is important to SEO for several reasons.
- New content - beyond just keywords, site maps, and links; blogging consistently is important to search engines because it creates new, relevant content for your website. Updates, new links, and interactions with commenters signal to Google that the site is relevant and developing, and if Google believes you are relevant, you can rank better in the search results.
- Blogging is keyword rich - Simply writing about subjects related to your site creates great, keyword rich content that search engines love.
- Social media - people that like the blog might share it, and new updates to Google indicate that social media is taken into account
- Links - both inbound and outbound will increase your rankings. If you are developing good content that people care about, inbound links from their sites can really help.
So if you are creating a new site, consider developing some blog material to increase your search results. The eStyle Marketing team is looking forward to being able to share insights and "eSights" with you!