Poor Title Tags
The rule here is, “Don’t use auto-generated title tags.” Some sites will generate a title tag based off the content, but you want to write your own tag. Make sure that you leverage your branding and use your business name. You only get 70 characters on some search engines, so use your keywords to explain what the page is about.
Pages Aren't Indexed
Check out the video below to listen to Matt Cutt's list of the worst SEO mistakes webmasters make, the first of which is not having a crawlable website.
To learn more about indexing, check out Google’s Basics page on the topic.
Poor Keyword Choice
Not Being Mobile Friendly
The number of local searches (searches for a local destination using a town name) via mobile devices more than quadrupled in 2012. In 2013, Google’s Mobile Search research revealed that 73% of all mobile searches trigger follow-up actions. 28% of all mobile searches result in physical conversions through visits to a store, calling a business, or making purchases. Small business, pay attention! Increasingly, people are using their mobile devices to influence their shopping experience.
We aren’t recommending that you build a mobile version of your site, but make sure that you have your phone number clearly visible. Add a button to make a call even easier. People want results from their phones fast; if they can’t find data on your site quickly they will move on to a competitor.
Not Using Webmaster Resources and Analytics
Now this list isn’t exhaustive, nor is it listed from most to least grievous. The intent of this article was to just educate small business webmasters on some very common, and very fixable, SEO mistakes. If you want to learn about other mistakes I recommending checking out the links below.
More SEO business mistakes: Hubspot
Ecommerce SEO mistakes: Kissmetrics
Make sure to check out the video above of Google’s Distinguished Engineer, Matt Cutts, about the top 5 SEO mistakes he sees.