So how do you get more conversions from a landing page? Well, there are only two ways; you can either work hard, spend copious amounts of money, and take months of time to increase traffic, or you can tweak your page to try to increase the conversion rate. So let’s talk about 5 tips to make your landing page a conversion machine!
#1 Create Great Content
- Simplify: Make the page pop without being too busy. You get an average of 8 seconds per guest before they decide to stay or leave, so make your visuals and text grab them.
o Summarize your headline into 6 words or less
o Use contrasting colors
o If your landing page has a form, limit the required fields to the bare necessities
o Short and sweet
#2 Reduce Anxiety
#3 Include Your Value Proposition
Try using some kind of incentive to increase CTA conversions. You can do this by creating a sense of urgency, (For the Next Two Weeks Only!) or by offering them something to sweeten the deal (Subscribe Today and Get 10% Off In-Store!).