However, most companies often find it difficult to maintain accounts on social media. Fan pages tend to start out well but then posts become shorter, and the gaps in time between them grow longer as the account to see less action. Oftentimes this is because there is simply a lack of time, but the most common cause for stagnation is a lack of a social media marketing plan. A social account can only last on good intentions alone for a short time. To avoid your social accounts becoming dusty, they must be a pillar in your marketing plan, not just a note that says, “Get the intern to do something with Facebook.”
Stagnation is bad for business. In order to maintain the flow of likes, +1’s, and follows you should be able to continuously update your business page in social media. Change your profile pictures at least once every three months, post regular updates about what is happening in your business, and have an online poll or contest.
Lack of Communication
Although stagnant social accounts are a far more common problem than over-posting, dwelling at either ends of the social media updating spectrum can hurt your business. Over active updating can cause followers to feel pestered and kill their interest in your company. Oftentimes over posting happens when the content you are attempting to deliver through social media does not differ at all across different platforms. A follower who sees the same exact post appear on Facebook, Google+, and Twitter at the same time can quickly become disenchanted with your brand.
Remember to tailor your posts to each social network. Some tips:
- Keep the character count in mind. Everything you wanted to share should fit in just one tweet.
- If you are posting on multiple social networks, alter the content slightly so you don’t sound redundant.
- Use apps or settings to delay your posts if needed, don’t just push a week’s worth of media out at once.
Too Many Accounts
Be realistic with your social network choices, keep it to a medium you are familiar with and can handle. Try building a following on just one or two social networks before adding others.
No Social Media Marketing Plan
Need help planning or managing your social campaigns? See what eStyle Marketing can do for you!