According to statistics presented by Craig Smith on expandedramblings.com, we can see that:
- There are over 1 billion users in Facebook
- There are over 300 million active users in Google+
- There are over 240 million monthly active Twitter users
- There are over 150 million Instagram users
Just imagine how much profit can be made with an audience of that magnitude!
Out of the four, Instagram may have the smallest number of users, but that doesn’t mean that you can’t find any market there. In fact, many businesses are using Instagram for businesses, including Nike, Ford and Starbucks. Even digital marketing firms make use of Instagram to promote their businesses.
But how exactly can you use Instagram for your online marketing campaigns? And is Instagram the right social media for you?
A picture (and/or video) says a thousand words – add that to the extra 140 characters of text and you’ve got yourself one great marketing tool which you can use to further improve and enhance your online marketing campaign and increase your brand awareness.
Decided Instagram is not the social site for you? Check out our post, “What Social Media Should My Business Be Using?”