The reach of images and photos has extended to social media, and although posting images and photos have been around since the time of ancient social media platforms, it was only in the recent years that image-centered social media platforms have really broken into the surface.
One of the most popular image-sharing sites is Pinterest. However, like many other social media platforms, Pinterest is now more than a social networking site – it has become one of the marketing mediums used by companies and their respective digital marketing firms in their online marketing campaigns.
If you and your business still did not include Pinterest in your social media marketing strategy, then perhaps the following reasons can convince you to do so.
Wide Audience Reach
In addition, the growth rate of Pinterest users may surpass other similar and other social networking sites. As Matt Rosoff outlines in his article from Business Insider about the amazingly quick increase in the number of Pinterest users, quoting “…that’s the fastest growth ever for a standalone site.” In fact, Pinterest now ranks as the third most popular social network in the world.
Now imagine being able to tap into that vast number of potential customers and clients and being able to promote your product right before their eyes.
Great Source of Referral Traffic
Referral traffic is important because backlinks to your website improve your SEO, and backlinks are still one of the major determinants in getting higher rankings in Google’s SERPs.
Pinterest has shown great potential in helping many businesses – from small and medium enterprises to big companies and corporations – in increasing their profits.
“…a new study has revealed that buyers referred from Pinterest are not only 10% more likely to buy than those sent from other social channels, but they spend twice as much… Pinterest delivered customers spend an average of $80 with each order, twice that both of Twitter and Facebook.”
Source: Pinterest Users Lore Likely To Buy, Spend Twice As Much As Twitter, Facebook Referrals [STUDY] by Shea Bennet