Those reasons alone should be enough to make you rush to your computer and set up a Pinterest account and start pinning images, but spare some time to go over our top 10 tips about using Pinterest for your business to help you get started on the right foot.
2. See What's Popular and Contribute. You can always check out what's trending in Pinterest. Enjoy a little increase in your traffic by joining the trend and posting a related image.
3. Be Original. Did you know that more than three quarters of pins in Pinterest are repins? Thus, it would really pay off if you can make your own pins - a unique image that Pinterest users haven't pinned yet. You can hire a graphics designer to do one for you, or if you're Photoshop savvy you can do it yourself.
4. Pin Your Videos. Yes, this image-sharing site is not limited to images only - you can pin videos too. So if you have a YouTube video, you may want to start pinning it now. If not, get your camera and start shooting.
5. Let Others Share Your Pins. Be sure to have the “pin it” button added to your web page or blog or anywhere where you have an image. And don't forget to add a "follow" on Pinterest button, too.
6. Pin Often. Pinterest users want to see something fresh images every day. Already pinned every product image that you have? Don't worry. There are other things that can be pinned like your work staff, workplace, store, or best-selling product of the month. You just have to be creative and think outside the box. Just keep pinning!
7. Feature Your Customers. Create a board where you can feature pins of your customers who are happy and satisfied with your product or services. You can also feature your customer of the week or customer of the month.
8. Pin Only the Best. Not every image can be pinned. Be sure that your pins convey to the viewers the message you want to say and the image that you want to project for your brand or business.
9. Run A Contest. Like Facebook and Instagram, you can also run contests on Pinterest - as long as you follow their rules of course. We will discuss running a Pinterest contest in a post later this month, but you can familiarize yourself with the official Pinterest branding and contest guidelines here.
10. Use It to Interact with Customers. Pinterest is not just for posting pictures - lest you forget, this is a social networking site, so socialize with your potential customers and viewers and other businesses. You can post new pictures of your product and ask people to leave comments. Think of it as market research, only cheaper and with wider audience reach.