Reduced Expenses from Advertising and Marketing
More Frequent Messages
Remember also that your clients have opted in to your emails, meaning they gave you permission to advertise your products to them. Feed on this curiosity and keep giving them information until they are satisfied and ready to make a purchase.
Improved Communication with Clients
Better Brand Awareness
Precise Target Marketing
In line with this, you can also segment your list further. For example, if you sent your updated wardrobe to your female customers, you can check which images or links or products where mostly clicked and viewed. Let’s say that between clothes and shoes, you can check which of these two your email recipients clicked the most, and thus be able to know more and understand your customers’ preferences.